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RockWare
US: 800.775.6745 |
General: 303.278.3534  
Fax: 303.278.4099  
Europe: +41 91 967 52 53 |
MapInfo Professional - sold by RockWare, authorized MapInfo Pro reseller
Features > Why MapInfo? 

MapInfo Professional: increase revenue, lower costs, boost efficiency and improve service with location-based intelligence


 

MapInfo Professional helps businesses and government agencies make better informed decisions about their customers, assets and operations, resulting in improved operating performance, reduced operating costs and increased return on investment (ROI).

With MapInfo Professional these gains are made almost automatically, by appealing to the innate human ability to visualize information. Here's how: Data is typically represented "flat", as part of a table, spreadsheet or chart. Using MapInfo Professional, the address field in the data can be used to superimpose one data set over another: e.g. sales data, service records and traffic flow. This comparison process is enlightening. Patterns emerge, relationships clarify, opportunities are uncovered and problems reveal their own solutions.

Simply put, in MapInfo Professional, several types of data, correlated by using a single address, add intelligence to that location. The address now "means" something. It now carries inference for decision-making or analysis. MapInfo Professional gives you location intelligence.

Businesses today share three common opportunities for growth: increased revenues, increased efficiencies and lower costs. And governments everywhere share three common opportunities to better serve their citizens: improved collaboration and distribution of information, faster, more natural visualization and decreased emergency response times. More and more of these organizations now recognize that the location intelligence given by MapInfo Professional is fundamental to developing these opportunities.


MapInfo is a registered trademark provided under license from Pitney Bowes Software Inc.


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