When it made its way into the mainstream, spreadsheet software revolutionized analysis by making it easy for organizations to evaluate data and propose "what-ifs" for problem solving. Now, GIS software is providing welcome new tools to businesses who need to find new ways to increase sales to existing customers, expand customer bases, increase customer loyalty, discover new markets, reduce risk and generally, make every decision as informed and qualified as possible.

• Risk Analysis. Area-by-area risk management for municipalities or insurance carriers.
• Logistics. Develop tactics to successfully manage the procurement, distribution, maintenance, and replacement of material and personnel.
• Trade areas. Compare optimum locations for new development or traffic-dependent businesses such as restaurants or convenience stores.
• Retail Market Analysis. Analyze customer and market-place demographics, traffic patterns and store placement for national retail/chain stores. Evaluate customer trends, utilization of services and success factors.
• Asset Management. Manage geographically-based assets, such as stores, people, property or physical assets such as cables, pipes or support equipment.
• 911 Planning. Analyze routes, and response times for emergency response, development analysis, and highway expansion or traffic revisions.

Once analysis is complete, presentation is made easy with intuitive map editing capabilities such as rotating and nudging objects, snap-to editing, select using a boundary, smooth/unsmooth and easy layer translucency. There are North arrows, scale bars, grids, support for TrueType® fonts and text roation and an unlimited number of available colors. And the most dramatic function of mapping, data visualization through thematic maps, is made easy. For example, analysts can combine objects to display multiple variables, use ranged shading, bar and pie charts, dot densities or other controls that emphasize data or conclusions. More than 100 thematic examples are available including six major ones that are automatically supported. Without any prior mapping experience, you'll easily create expressive, visually-appealing maps for presentation and publishing.